Last updated: 1 June 2010
The Sites are operated by Warner Bros. Entertainment Inc. (a wholly owned subsidiary of Time Warner Inc., a Delaware, U.S.A. corporation) ("we," "us", "our"). The companies listed in the attached list are all part of the Warner Group.
The Personal Information we collect
In general, you can visit our Sites without telling us who you are or providing us with any personal information. However, when you visit our Sites, our web server automatically records certain information, such as your IP (Internet Protocol) address and other related information such as the name of your ISP (Internet service provider), your browser type, operating system and language, the website from which you visit us, keywords and any browser add-on technologies that are available for content delivery, the pages on our Sites you visit and in what sequence, and the date and length of your visit.
We collect personal information, if you provide it, for example in the context of:
The types of personal information we may collect include: your first and last name, account screen name, password, security question and answer, email address, postal address, telephone number, birthday, details about your telephone device (e.g. mobile phone or PDA) and your telephone service provider, debit/credit card data.
To help us provide you with a more personalised experience, we may also collect other personal information, including your interests, preferences, purchasing behaviour, transactional information, and demographics (e.g. age, gender, and income information). We may on occasion combine information we receive online with other information you have provided to us and with information from other sources (such as those from telephone and direct purchases) to develop a customer profile relating to you, in order to customise our services and offer certain services to you.
When you access Warner Bros. BD-Live content through one of our services, we collect statistics concerning downloaded and viewed trailers, referrals, chats, other interactions with BD-Live content, as well as certain diagnostic information related to your BD-Live player's display and ability to deliver services.
When you acquire a licence to use content (whether for free or through a purchase) or purchase merchandise through one of our services, we collect certain personal information to process your payment, and deliver content and/or merchandise to you. If you use a credit card, or other type of payment card, for any of your purchases, we may collect your email address and other online payment related information for the purposes of processing your payment. If you wish to return merchandise, we collect your name, address and return authorisation number to authorise the return and help administer our loss prevention program.
Sometimes you may be given the opportunity to submit information about other people. For example you may invite them to partake in activities on our Sites, send them a message or gadget from our Sites or to enable them to receive information on our products or services. The types of information that you may be given the opportunity to provide about other people may include: their name, age, gender, phone number, address, e-mail address, and interests. You must obtain permission from such other people before you submit their information to us. When contacting them, we may disclosure your identity to them.
Cookies and web beacons
We, our third party service providers, advertisers and partners, may send "cookies" to your computer or use similar technologies to enhance your online experience at our websites and across the Internet.
We may also use "web beacons" or similar technology that monitor your use of our Sites and allow us to understand which pages you visit on our Sites. These may also be referred to as "Clear GIFs". Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacons appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our email.
If you choose to provide us with personal information, it can be linked to the anonymous data stored in the cookies and/or web beacons.
How will the Warner Group use my personal information?
We collect personal information so we are able to do a variety of things, including: provide services or products you request (e.g. send you by email or other electronic means our newsletters or other information about films, television shows or other products or services in which you express an interest); allow you to participate in recreational/socially interactive activities on the Site (e.g. participate in our message boards, administer your participation in online games, contests, sweepstakes, promotions, raffles; use gadget or other applications; conduct surveys or polls); manage our relationship with you; inform you of changes made to our Sites; inform you of products, services, promotions, offers and competitions which you may find interesting; respond to any queries you may have; monitor and improve our Site and improve our product and service offerings; develop a more direct relationship with you for the purposes described in this section; develop an online customer profile of you; and understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services.
Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use the information collected to deliver such mobile services and content to you, to anticipate and resolve problems with our mobile services and content, to carry out market research, to record sales data and to plan other promotional activities which may be of interest to you.
What about personal information that you make publicly available?
Your choice to receive direct marketing
With your consent, we also may use your personal information for the purposes of:
(a) direct marketing of our own products and services and on behalf of other companies within the Time Warner Inc. of companies;
(b) direct marketing products and services on behalf of selected third parties in the fields of entertainment, media and related sectors; and
(c) disclosing the data to outside organisations in the fields of entertainment, media and related sectors who want to market these types of products or services to you.
Although absolute security cannot be guaranteed on the Internet, please be assured that we have in place appropriate technical and organisational security measures to protect your personal information against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we collect online. While we cannot ensure or warrant the security of any personal information you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.
With whom will we share your personal information?
We may transfer (or otherwise make available) your personal information to third parties that process information on our behalf. For example, we may use service providers to host our Sites and services, operate certain of its features (including providing digital rights licenses to enable you to play content you have purchased through one of our services), serve advertisements, send e-mails on our behalf, run our contests and promotions, conduct customer research, manage and analyse our network status, the responsiveness of our services, and the effectiveness of our advertising, and process any online transactions.
We share information about visitors to the Sites in an anonymous and aggregate form with third parties including advertisers, business partners, and sponsors, to understand customer trends and patterns and manage and improve our business relationships.
Links, advertisers, third party sponsors & ad-servers
On our Sites we sometimes offer content or programs that are sponsored by or co-branded with identified third parties (e.g., competitions, sweepstakes, or promotions). These third parties can obtain personal information that you voluntarily submit to them to make use of the offer. We are not responsible for the collection and use of your personal information by these third parties. However, you will be informed, at the point of collection of such personal information, if these third parties will obtain such information, how it will be processed and to whom it will be transferred.
Companies within the Warner Bros. Entertainment Group have certified with the U.S. Department of Commerce's Safe Harbor Program to address data transfers from the European Economic Area. For a list of these companies, see below.
Additional Information Regarding Children
It is important to us that children can enjoy our Sites in a responsible fashion. We therefore encourage children to consult with their parents or guardians before providing personal information. We also encourage parents and guardians to supervise their children's online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other personal information without parental permission.
Your child's privacy is important to us. We are committed to safeguarding children's personal information collected online, and to helping parents and guardians and their children learn how to exercise control over personal information while exploring the Internet. To this end, we take additional measures to protect the privacy of our younger users.
While we want children to enjoy our Sites, please note that, unless stated otherwise on this site, certain parts of the Sites, SMS, MMS and other mobile services are only available to users who meet the appropriate age requirements. We do not encourage younger users to provide personal information to us (such as their mobile phone or PDA contact details) in order to subscribe to such services.
How to contact us
Your privacy is important to us. Companies within the Warner Bros. Entertainment Group have self-certified with the U.S. Department of Commerce's Safe Harbor Program to address data transfers from the European Economic Area.
Under the SafeHarbor framework, these companies comply with the relevant SafeHarbor principles ("Principles"), which we encourage you to view at the U.S. Department of Commerce's SafeHarbor web site at www.export.gov/safeharbor/.
Below is a list of the Warner Bros. Entertainment Group companies that are self-certified under the SafeHarbor framework. We may update this list from time-to-time, so please check back periodically to keep up-to-date.
Warner Bros. Advanced Digital Services, a division of Warner Bros. Technical Operations Inc.
1633 Broadway, 10th Floor
New York, New York 10019
Toll Free Telephone: 1-800-778-7879
Web site: www.adr.org
Warner Bros. Entertainment Australia Pty Limited
Warner Bros. Entertainment Danmark ApS
Warner Home Video Denmark, a division of Warner Bros. Entertainment Danmark ApS
Warner Bros. Entertainment Finland Oy
Warner Home Video Finland, a division of Warner Bros. Entertainment Finland Oy
Warner Bros. Entertainment France S.A.S
Warner Home Video France, a division of Warner Bros. Entertainment France S.A.S.
Warner Bros. Entertainment GmbH
Warner Home Video Germany, a division of Warner Bros. Entertainment GmbH
Warner Bros, Entertainment Nederland B.V
Warner Home Video Benelux, a division of Warner Bros. Entertainment Nederland B.V.
Warner Bros. Entertainment Italia S.P.A
Warner Bros. International Television Italia S.r.L
Warner Home Video Italy, a division of Warner Bros. Entertainment Italia S.p.A.
Warner Bros. Entertainment NorgeAS
Warner Home Video Norway, a division of Warner Bros. Entertainment Norge AS
Columbia Tri-Star Warner Filmes De Portugal LDA
Warner Bros. Entertainment España SL
Warner Home Video Spain, a division of Warner Bros. Entertainment España , SL
Warner Bros. Entertainment Sverige
Warner Home Video Sweden, a division of Warner Bros. Entertainment Sverige AB
Warner Home Video Switzerland, a division of Warner Bros. Transatlantic Inc.
Warner Bros. Entertainment UK Limited
Warner Home Video UK, a division of Warner Bros. Entertainment UK Limited
Warner Bros. Advanced Digital Services, a division of Warner Bros. Technical Operations Inc.
Warner Bros. Consumer Products Inc.
Warner Bros. Digital Distribution, a division of Warner Bros. Home Entertainment Inc.
Warner Bros. Distributing Inc.
Warner Bros. Entertainment Inc.
Warner Bros. Home Entertainment Inc
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Inc.
Warner Bros. International Television Distribution Inc.
Warner Bros. International Branded Services, a division of WBTV Distribution Inc
Warner Bros. Pictures, a division of WB Studio Enterprises Inc.
Warner Bros. Television Distribution Inc.
Warner Bros. Television, a division of WB Studio Enterprises Inc.
Warner Home Video, a division of Warner Bros. Home Entertainment Inc.
Home Box Office
New Line Cinema
Turner Broadcasting System